But like cheese, not all backlinks are created the same. Some backlinks are really good while others are smelly. There are backlinks that do nothing to increase your ranking in the search engines and there are backlinks that shoot you to the top.
When it comes to backlinks, there are two important things you should know:
Quality over quantity
It's not about the number of backlinks you create, it's about the quality of backlinks. And it's not just a theory: Google's Matt Curtis has said it many times in his presentations. Being an employee of Google, he knows what he is talking about.
What makes a quality backlink? The easiest way to say it is by Page Rank. What is juxtaposition on the website that gives you a backlink? If the website is not classified or Page Rank 1, then it is not a quality backlink. Google doesn't give you too much value (if any). But if it is a site with Page Rank 5 or 6, then it is quality. A backlink from a Page Rank 6 website tells Google Stacking that a very important website thinks its website has good content.
Also, note that the side position is logarithmic. Which means that each increase in Page Rank is a 10-fold increase in value. A PR 6 is worth 10 times more than a PR 5 site. So, if you create backlinks when creating guest records and you have to choose between a blog with PR 5 and another with PR 6, always go with the highest.
Of course, the higher the juxtaposition is, the harder it will be to get a backlink. But think this way. You can spend days creating 20 low-quality backlinks on PR 1 sites, or you can spend the same days creating 1 quality backlinks on a PR 5 website. You use the same time, but PR 5 backlink is worth much more than 20 backlinks of PR 1.
Anchor text in backlinks
Search engines use the anchor text to determine what the backlink is about. When you get a backlink, try to make sure that the link uses your keyword in the delimitation text. Instead of the backlink that displays your domain name, you want it to show your keywords. For example, at the end of this article, note how the link to my website uses keywords and not the website address.
Search engines track the anchor text used to link to your site It's one of the most important ways they use to determine what your site is about. When people search with their keywords, they are more likely to get high rankings if their keywords are used in backlinks.
If the backlink website does not use keywords for your site, it is usually just sending them an email asking them to change it.
True, backlinks are important if you want a high rank in the search engines. Don't waste your time creating hundreds of worthless backlinks. Instead, put that time on a few quality backlinks.
